Next week London will be awash with beer! In an intriguing twist of fate it appears that London’s three biggest beer events have all (deliberately or not) contrived to supply us with huge quantities of great beer within a 10 day period.
I’m not totally sure how wise this will turn out to be in practice, but I guess the theory was solid. Stack the events close enough to one another to ensure that nobody will be able to leave London over the course of the period, such is the draw of fantastic beer. Or because of their hangovers. It has inevitably left me a little disappointed as I’d have liked to attend more events but there is only so much my wallet and my liver can take!
This weekend sees the start of the strangely named London Beer City, errr week. There are some great events occurring which should not be missed. I’m especially looking forward to a coffee and beer tasting on Saturday 9th August and the intriguing Beer and Music Matching evening run by legend beer writer Rick Brown on Sunday. On Monday there is the opportunity to hear James Watt give his views on the craft beer market. As the founder of Brewdog, he should have some pretty interesting things to say, possibly not all polite and well mannered.
I was also asked to help run an event at London Beer Factory on Friday evening 15th August. For £25 you get a welcome drink, tour of the brewery by the founders, a 6 beer tasting (by me), a BBQ on their outdoor terrace and a beer to enjoy it with. Sounds like a no brainer to me!
Tuesday sees the start of the worlds largest real ale festival at Olympia. The Great British Beer Festival was started in 1977 and there is no better time to attend. For only £10 entry you can taste some of the best looked after ale on the planet (you still have to pay for your drinks).
We are not stopping there either, on Thursday London Craft Beer Festival returns to the Oval Space in East London. I seriously urge you to check this out. I couldn’t make the event last year, but by all accounts they are pretty generous on the tokens and you can literally ‘try before you buy’ on all beers available. They have some pretty nifty breweries there too. The event lasts until Sunday and gives you the opportunity to really explore the best of what the London brewing scene has to offer.
I urge you too try to attend a few of the events if you can, even if you are not really a beer festival type of person. You’ll be blown away by the beer, but not only that, it is the obvious passion of the people in the industry, the collaboration amongst all the breweries with one another and the willingness and enthusiasm of everyone to help you discover new beer which makes for such a unique environment to be a part of. Please remember to follow these golden rules
It is fantastic for the industry and the consumer that all these events are happening together. It will be exhausting but I’m looking forward to learning a thing or two and hopefully making some new friends along the way.