Archive for the ‘Uncategorized’ Category

London Beer Factory Launch Party

Posted: September 21, 2014 in Uncategorized

Hi you groovy lot.

I’m sure you’ve heard me natter on about London Beer Factory a few times recently.  I did a beer tasting at the brewery in August where we blind tasted their Paxton Pale Ale against the Meantime Pale Ale.  The Paxton Pale was unanimously voted as the favourite, much to the surprise of those judging and the delight/relief of Ed and Sim the founders.

So this is just a quick note to say that their Opening Party is happening on 4th October and you are all invited! I can’t attend in person but it is a great place and there will be lots of fun things going on as well as the chance to check out one of London’s newest breweries.  Please kindly RSVP here:

Have a great time!



I have 4 tickets for the Thursday evening session of the Great British Beer Festival going FREE OF CHARGE. email me if interested in checking out Britain’s biggest pub 😉



Sometimes it seems like £25 can’t get you very far these days. How about a tour around an up and coming brewery, 2 free pints, a tutored beer tasting, followed by an all inclusive BBQ? Absurd right?

Well, in the name of craft beer and as part of London Beer City this is what yours truly has wangled with London Beer Factory on Friday night. If is sounds up your street (and it might even be if you live in SE London) then make sure you grab a ticket before they sell out! What better way to hang out on a Friday night.

But wait a second… There’s more.

Indie Ales, for your drinking pleasure, presents…. Dress Down Thursday. A night of epic craft drinks. We are bringing the producers of the most exciting and authentic British craft drinks brands to Paper Dress Vintage in Shoreditch and we can’t wait!

Amazing gin and vodka from master distillers Sipsmith Independent Spirits, craft made mixers from Fever-Tree, sparkling wine from The Chapel Down Winery, real ale from The London Beer Factory, Honey Beer from Hiver, boozy cupcakes and alcohol infused ice lollies from Lolitas!

If you have not tasted any of these products then make sure you get down! We have hand picked every item because we believe they are seriously delicious. Representatives from the brands will be on hand to dish out yummy samples, share their passion for the products and information on the brands should you want to ask any burning questions.

RSVP for guaranteed entry here







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Calling all foodies, chocoholics and craft beer lovers! This Saturday May 31st I will be holding one hell of a gourmet tasting… Craft beer and ethically sourced chocolate pairing in partnership with Co&Co Chocolates.

We haven’t quite hit our minimum ticket sales for this event yet, so I want to urge you to follow the link below and come join us for a very special and unique tasting event.

Connor from Co&Co is an expert chocolatier specialising in ethically sourced chocolate from around the world.  We have a mind-blowing craft beer and chocolate pairing menu to share with you for the ultimate saturday indulgence.

Perfect for guys and girls, we will share tit bits and stories behind each product and why we think beer and chocolate make such great bedfellows.

Please join us this Saturday (31st May) from 4-6pm where we have the run of the place at The Coach and Horses in Clerkenwell


More info on Connor and Co&Co here


Hi all,

Don’t forget to buy your tickets for St George’s Day craft beer tasting next Wednesday. Tickets are 50% sold out so don’t hang about!

I don’t know about you, but I am sick and tired of St Patrick’s Day taking all the headlines! What did he even do? It’s ls not like a slayed a dragon or anything! Now THAT it pretty badass.

For beer newbies or craft beer converts this is going to be a great night of cracking English craft beer from some of the most imaginative and award winning breweries this country has to offer, combining brewing tradition and big flavours. I can’t wait.

Link to tickets is right here

Have a fantastic Easter weekend.


Just launched!! Finally, a proper way to celebrate St. George’s Day!

Patriotic beer tasting countdown….Tick tock…. Clock is ticking until we can get down and celebrate St George’s Day! Don’t forget 15% discount to my followers if you book before 11/4. Get cracking!

Discount code: stgeorge

Want more info?

We English are a passionate bunch and thankfully so are our brewers. The current crop of English breweries are reinventing the traditional beer recipes which put us on the map as world champions of brewing. After a few years in retirement we are now combing modern technologies, crafty imagination and using some of our country’s highest quality ingredients to produce world-beating craft beer.

This tutored beer tasting will celebrate the best of English beer teamed up with with classic English bar snacks which will want to make you scream “I love England”. We will be proudly waving the Flag of St George and toasting the best of our country’s most popular beverage!

What better way to celebrate the festival of our Patron Saint. Hurrugh!

Price includes all beer and bar snacks paired with each beer. Advance tickets only.


I just wanted to let you all know that I’ve extended the 15% discount if you book a ticket to the Stout and Porter beer tasting on St Patrick’s Day. If you purchase a ticket before midnight on Wednesday 12th March, you will be entitled to receive this offer by clicking the link below or using the code DARKSTUFF.

I’m bringing along some of the finest hand crafted dark beers you can find. If you think they are heavy, thick and bland then your completely mistaken and this tasting will banish any preconceptions you may have about dark beer.

I’m talking coffee, milk chocolate, vanilla beans, roasty bitterness all balanced by light hoppy refreshment! It should be a great way to celebrate Paddies Day, learn a thing or two and have a good craic!!

I really look forward to seeing you at the event!

Started by two home brewers, Chris and Alex who followed their dream and started their own small scale brewery in Earlsfield South West London. They aim to take the brewing scene by the proverbial horns by making beer that ‘is far superior in taste, flavour, mouth-feel, aroma and appearance’.

Since starting out, they have expanded their operation with additional tanks, taking on Nic the brewer and constructing a pretty awesome brewery tap. The bar itself serves beer from 3 cask hand pumps and 6 keg taps from Thursday to Saturdays.

By the Horns brewery tap. Good times

By the Horns brewery tap. Good times

I escaped the horrendous London weather last weekend to catch the start of this years Six Nations rugby at the brewery tap. Huge big screen projector, a passionate crowd and free flowing great beer, what’s not to like. I enjoy the way these guys are opening up their brewery to the public, introducing small scale brewing to a new audience. It was packed, so their strategy is clearly working.

I particularly enjoyed the Mayor of Garratt English bitter. Deep and flavoursome, fruity with liquorice notes on the nose. A few of those was enough to ease the pain of an England loss to the French!

I’m running a tour and tasting in conjunction with By The Horns on 27th February, so if you want to get a real insight from passionate small scale breweries then come on down. £15 including 4 beers.

Hi beer geeks and alcoholics

Very quick note to say that I’ve got two upcoming tastings gigs confirmed where you can come say hi and get your hands on some great beer.

On Monday I am working in partnership with Startup Grind London to put on an informal beer tasting at Google Campus alongside their monthly speaker series and networking event. These are awesome events for anyone interested in startups or entrepreneurship. London’s newest and coolest brewery Fourpure Brewing are supplying the beer (It’s bloody tasty by the way). You can get tickets via the StartupGrind meetup page.

The next Indie Ales tasting is on 22nd January where we will be tasting some cracking locally brewed seasonal beers from exciting London craft breweries. I’m delighted to have built a new relationship with The White Horse pub in Parsons Green which is one of London’s most historic and premier beer bars. You can purchase beer tasting tokens on my eventbrite page and for a little Christmas present I’m giving you, my fellow beer lovers (subscribers) 15% off until 31st December. Use the code IndieAlessubscriber to cash in!!

Please get your friends to subscribe to also take advantage of (this hugely generous) offer….

Stuck at the bar,  quizzically scratching your forehead? So many decisions….pint or half, pale or dark, what ABV, malty or hoppy? Here’s my advice. 


Go local. Good pubs should stock a wide range of beer and the bar staff should be well informed about what the stock is and where it has journeyed from. Local beers have the advantage that they are most likely

1. Fresh – nobody wants stale beer

2. Undamaged goods – not emotionally but physically. The characteristics of some beer can change during poor transit 

3. Less likely to have been ‘lightstruck’ – sunlight can penetrate even brown bottles and make the beer go bad (skunky)


It is also great to sample a few indigenous brews from the vicinity because certain styles originate from particular areas due to things like water quality (Historically English IPA’s originate from Burton on Trent due to the suitability of the water for making this style of beer). You might just find your drinking the worlds best beer style or historic recipe unrepeatable elsewhere and unchanged for hundreds of years. That’s badass. 


There are thousands of micro breweries and small artisanal breweries around the world producing an unbelievable variety of beer beverage, often using interesting local ingredients. The scale of production is often limited to the brewpub or just a few carefully selected local establishments to peddle their wares. It is likely that the tap pump you see infront of you is not available where you live (yes, some beers don’t even make it to London). Big bragging rights for you for unearthing a great new tipple from [insert name of previously unheard of brewery]. 


The rise in popularity of real ale and craft beer and the growth in number of good breweries means that you are more and more likely to have a brewery on your doorstep. A good place to sniff out locally brewed beer is your local public house. Funnily enough. 


So next time, dont ooh-ahh at the bar and revert to homogenous lager. Please ask for the local!