Archive for December, 2013

Festive discount extended!

Posted: December 30, 2013 in Beer Tasting

As I am still full of festive cheer (and possibly still a little drunk) I’ve decided to extend the 15% discount to my next tasting event (22nd January) available to all my loyal subscribers and Facebook followers.

Make the most of this exclusive early bird offer by purchasing tickets for you and your friends by 12th January 2014.

Punch in the discount code IndieAlessubscriber or follow the handy link below:

Merry Christmas and Happy New Year!!




I was kindly invited to put on an informal beer tasting at the December Startup Grind event for startup entrepreneurs at Google Campus…. Just the ticket to inspire some unsuspecting hipsters, hackers and hustlers t0 drink some incredible craft beer (in case they needed any convincing!).

Can I have some more beer please?

Can I have some more beer please?

Must have craft beer available at networking events... its thirsty work!

Must have craft beer available at networking events… its thirsty work!



The idea was to offer a relaxed beer tasting experience in a networking session, which would also be a great ice breaker and get people nattering about how much they enjoyed  (hopefully) the beer and what aromas and taste’s they were experiencing.  There was massive interest in the Indie Ales beer stand, where we were offering free Fourpure Brewery craft beer.   It was even more incredible to see the reactions of those unfamiliar with good tasting beer, goofy smiles and cheshire cat grins all round.

Some great techniques on display

Some great techniques on display

The Fourpure Session IPA, is a lovely, refreshing drinkable IPA (4.2%) with great fruity aroma from the American Crystal and Cascade hops. It really suprised everyone with the aromatic fruity notes and drinkability, a great intro to IPA’s for the lager drinker and went down well with the females as well!

Exhibit (a) : 1 x Fourpure Session IPA

Exhibit (a) : 1 x Fourpure Session IPA

The IPA started off as my outright favourite, but switching onto the Fourpure Oatmeal Stout a little later into the tasting, in a clear bid to swing some attention towards to darker brew, it really grew on me.  It was really pleasing for me to see some people take to the darker beer straight away.  It found an immediate affinity with chocolate and coffee lovers who were smacked by the dark delicious flavours and many people were shocked at the drinkability and tastiness in comparison to other more prevalent Irish Stouts!

I really hope I was able to inspire a few people to convert to brilliantly tasty craft beer.  High five to StartupGrind for getting me down and for everyone at the event for giving it a go!

Respect to Fourpure for the incredible beer, it is now available in various locations in London and you can purchase the beer from the Brewery’s website:

BIG thanks to Peter Alberti photography for the great images of beer!

Did anyone order cheeeeese?

Did anyone order cheeeeese?

Hi beer geeks and alcoholics

Very quick note to say that I’ve got two upcoming tastings gigs confirmed where you can come say hi and get your hands on some great beer.

On Monday I am working in partnership with Startup Grind London to put on an informal beer tasting at Google Campus alongside their monthly speaker series and networking event. These are awesome events for anyone interested in startups or entrepreneurship. London’s newest and coolest brewery Fourpure Brewing are supplying the beer (It’s bloody tasty by the way). You can get tickets via the StartupGrind meetup page.

The next Indie Ales tasting is on 22nd January where we will be tasting some cracking locally brewed seasonal beers from exciting London craft breweries. I’m delighted to have built a new relationship with The White Horse pub in Parsons Green which is one of London’s most historic and premier beer bars. You can purchase beer tasting tokens on my eventbrite page and for a little Christmas present I’m giving you, my fellow beer lovers (subscribers) 15% off until 31st December. Use the code IndieAlessubscriber to cash in!!

Please get your friends to subscribe to also take advantage of (this hugely generous) offer….